News

New designs and a new look for the 67th Sturgis Rally for 2007, our 18th year at the Rally.

We welcomed Geoff and the crew from Amazing Jewelry to the store and it was great to see Leo and family crew from ThunderBillet back in the store this year.

Our crew was well balanced with John, Mandi and Saul manning the display through the 2 weeks of the Rally. The weather was kind, bar the odd hail storm, and it allowed the great party atmosphere to flow.

1049 Main Street Sturgis, home of the Sturgis Jewelry Company. Some shots of the action through the 2 weeks of the Rally:

With the Sturgis Rally here for 2007 we're up and running with our new site.

Welcome to the new home of John Willers Jewelry - now the Sturgis Jewelry Company!

Still underdevelopment you can expect to see new designs added to our brand new jewelry catalog. The new site is much easier to use and includes some great new features such as secure online orders. There are many new designs being uploaded, new photos are being taken and new entries to the catalog are being added.

Stay tuned as we start growing the Sturgis Jewelry Company Site!

Sturgis 2006 - The Rally is in full swing!

Good to welcome back the crew from ThunderBillet and Richard in the Tattoo Cellar.
Sturgis doesn't stand still, many new people and plenty of familiar faces. Gypsy Leather are missed this year in the store, but the show goes on.

See some more shots of mid-rally going-ons.

Sturgis 2004 - Good to welcome the crew from ThunderBillet.com to the store this year - looking forward to many future Rally's together.

As usual Michelle and the Gypsy crew had some outstanding new designs and drew their loyal big crowds.

See you at Biketoberfest in the Two Wheelers building at 720 Main St, across from Corbin's.

Here are some shots of the celebrities that dropped by the store.

The 2004 Sturgis Rally was the best for many years. We had perfect weather with high 70's and cool nights. A good partying crowd, many first timers, good hangovers all 'round. I'm going up to Canada for a short vacation, Saul and I are looking forward to a good hike in the mountains.

Well here it finally is. The new site design is finished. Have a look around, you can now search the catalogue. There is also a shopping cart to help you select your jewelry.

Expect more images of new designs up in the near future.

See you at Sturgis 2004!

Sturgis 2003 is coming up, you can see the event dates here. Look for John at the front of the building at 1049 Main Street.

Sturgis has recently finished so as soon as we get a chance to put some pictures of the Rally up, you'll be able to see a little of what went on.

The site is under re-construction, expect to see more images and a better interface soon.